The Rainbow Snow Remix: Invest in What's Next

The next era of Rainbow Snow is here—and we’re inviting you to be part of it. After nearly 40 years of delighting communities with iconic shaved ice, we’ve reimagined the business for today’s entrepreneurs and are building a coast-to-coast franchise community. Now, as momentum surges nationwide, we are doing something we’ve never done before.

We’ve reserved a special investment round for our early believers, and you can join us on Wefunder right now.

This is your chance to own a stake in Rainbow Snow’s next chapter. Whether you're a longtime fan, a future franchisee or a frozen treat enthusiast who believes in joyful business—this opportunity is for you.

Our Story: Why We Brought Rainbow Snow Back

When our Co-Founder and CEO Eric Rasmussen  first discovered Rainbow Snow was for sale, it felt like uncovering a treasure from another era—one filled with joy, color, and pure community magic. He didn’t know much about its history at the time, just that the brand had meant something to him as a kid. It was a part of his childhood and when the chance to bring it back came along, he and his wife Ali couldn’t resist.

They brought the original trailer home with their kids in tow—thinking it might be a fun little project. But the more he dug in, the more he realized this wasn’t just a hobby. It was a real opportunity. The model worked. The nostalgia resonated. But most of all, it had the potential to empower a whole new generation of entrepreneurs.

And now, we’re ready to share it—with the people who believe in joyful business, community connection, and Main Street success.

To bring you into that journey, we created a video that shares the heart behind the business and the vision we’re building together. It captures where we’ve been, what inspired us to bring Rainbow Snow back, and where we’re headed next. Watch it here, and if it sparks something in you, we’d love to have you join us on this journey.

Why We’re Opening This Round to You

Rainbow Snow was born in the early '80s and grew to over 150 locations. Now under new ownership, we’re revitalizing the brand for the next generation of mobile entrepreneurs. After building the infrastructure, launching our franchise offering, and attracting more than 130 active leads across the country, we’re opening a reserved investment round for early believers.

Here’s what makes this moment so exciting:

• Iconic, nostalgic brand with nearly 40 years of history and community love

• Startup costs 70% lower than industry competitors—franchisees can start faster and smarter

• 136 qualified franchise leads ready to activate across the country

• Fully operational system with a registered FDD, optimized supply chain, and built-in marketing

• A one-of-a-kind Arco trailer that’s lightweight, off-grid, EV-towable, and turns heads at every stop

• $30B+ frozen dessert industry that’s booming with opportunity

• Experienced leadership team with a proven track record at Spacious Skies Campgrounds

• Viral organic growth driven by nostalgic content that resonates coast to coast

We’re not just bringing back a brand. We’re scaling a joyful, high-margin, community-centered business model that’s already inspiring a movement.

Here's How to Join the Reserved Round

This isn’t your typical investment opportunity—it’s your chance to be part of something sweet, fun, and purpose-driven from the very beginning. We’re raising this round on WeFunder, a community-driven investment platform that gives everyday people the chance to invest in companies they believe in—without needing to be a venture capitalist or millionaire. It’s a newer way of funding businesses, built on values that align perfectly with ours: accessibility, transparency, and shared success.

Step 1: Visit our Wefunder Page
Go to wefunder.com/rainbowsnow and check out the full campaign details. You’ll see how we’ve built a franchise model that’s simple, scalable, and soul-filled.

Step 2: Sign Up
Create a Wefunder profile—it only takes a minute.

Step 3: Commit to an Amount That Feels Right
Whether it’s $100 or $10,000, your investment helps us grow and gives you a front-row seat to the journey*

*Disclosure Requirement: We are 'testing the waters' to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.

Step 4: Finalize Your Investment
Once the campaign closes, you’ll confirm your investment with just one click.

We’ve reserved this early round for people like you—the dreamers, the doers, the folks who get what Rainbow Snow is all about.

The Road Ahead

In 2023, we laid the foundation—building the infrastructure, designing the prototype trailer (The Arco), developing our technology stack and standing up the operational systems that power our franchise model. This next round of  investment will help us:

• Scale trailer production and delivery to meet soaring franchise demand

• Expand our community marketing campaigns in both legacy markets and new territories

• Support and scale the franchisee training program 

• Continue innovating the mobile model and brand experience

We’re not just building a business,  we are spreading joy one rainbow at a time. And with your help, we can do it faster and more impactfully than ever.

Want to learn more about how Rainbow Snow is shaking up the world of franchise ownership, creating residual income, and serving communities and events? Head to our blog and dive deeper into the movement.

Let's Build the Future Together

If you believe in what we’re creating and want to help shape Rainbow Snow’s future, we’d be honored to have you on our cap table.

🌈 Join the Reserved Round on Wefunder Today
📞 Book a call with us and take the first step toward owning your own Rainbow Snow mobile shaved ice business.

Let’s build something colorful, community-driven, and fun—together.